🎯 HEADLINE

Stop Losing Money on Every Job You Bid

The Complete Guide to Construction Estimating: Transform Guesswork Into Guaranteed Profit in 30 Days

💰 SUBHEADLINE

After 25 years and 1,500+ projects, we’re revealing the exact estimating system that took us from struggling contractor to 7-figure business—and it works for contractors at ANY stage.

🔥 THE HOOK (Opening Section)

You’re Leaving $50,000+ on the Table Every Year

Be honest:

❌ Have you ever finished a job and realized you LOST money?

❌ Do you bid projects hoping you got the numbers right?

❌ Are you working 60+ hour weeks but barely paying yourself?

❌ Do you lose jobs to competitors who are cheaper (and wonder how they do it)?

❌ Are you afraid to raise your prices because clients will walk?

If you answered “yes” to even ONE of these…

You’re not alone. And it’s not your fault.

📊 The Harsh Reality

89% of new contractors underestimate at least one major project in their first year.

43% go out of business within 5 years—primarily due to cash flow problems.

The average underbid costs contractors $23,000-$47,000 per project.

But here’s what nobody tells you:

Most contractors KNOW how to do the work. They just don’t know how to PRICE the work.

That ends today.

✨ THE TRANSFORMATION

From This… 😰

• Guessing at estimates and hoping for the best
• Competing on price with lowballers
• Working for free because you underbid
• Stressed about money constantly
• Wondering if you’ll make it
• Taking every job out of desperation
• Working 70-hour weeks for $30K/year profit

To This… 🎯

• ✅ Confidently presenting $50K+ estimates
• ✅ Closing 60-70% of qualified leads
• ✅ Making 35%+ margins consistently
• ✅ Sleeping well knowing your numbers are solid
• ✅ Turning down bad clients (because you can)
• ✅ Taking vacations without business falling apart
• ✅ Building real wealth, not just paying bills

This isn’t fantasy. This is what proper estimating creates.

📘 WHAT YOU GET

🎓 200+ Pages of Battle-Tested Strategy

This isn’t theory from some business school professor.

This is 25 YEARS of real-world experience from the trenches of construction in the Tidewater region.

Every strategy has been tested on 1,500+ actual projects.

📚 14 COMPREHENSIVE CHAPTERS

🚫 Chapter 1: Why Most Contractors Fail at Estimating

The 7 deadly sins of estimating and how to avoid them (including the $50,000 mistake almost everyone makes)

💡 Chapter 2: The TRaC Estimating Philosophy

The framework that changes everything—your estimate isn’t a price, it’s a protection plan

🛠️ Chapter 3: Setting Up Your Estimating System

Build your infrastructure from scratch—databases, templates, checklists, and tools

🏗️ Chapter 4: The Site Assessment That Saves You Thousands

The 90-minute site visit that prevents $18,000 in “surprises” (includes step-by-step checklist)

📦 Chapter 5: Material Takeoffs That Actually Work

Calculate exact quantities, apply proper waste factors, and never run out or overbuy again

👷 Chapter 6: Labor Calculations Beyond the Hourly Rate

Why a $25/hour employee actually costs you $48/hour (and how to price for it)

💰 Chapter 7: The Hidden Costs Nobody Tells You About

The 18-23% of every project you’re forgetting to bill for (and how to capture it)

🤝 Chapter 8: Subcontractor Bids – Trust But Verify

Get accurate sub bids, avoid the $8,400 mistakes, and know when to walk away

📈 Chapter 9: Markup vs. Margin – The Math That Makes or Breaks You

Why 20% markup ≠ 20% profit (and the formula that will change your business overnight)

🛡️ Chapter 10: Contingency Planning for the Real World

How much buffer you REALLY need and when to use it (spoiler: not for your mistakes)

🎤 Chapter 11: Presenting Your Estimate with Confidence

Close 70% of estimates at premium prices with face-to-face value presentation

⛔ Chapter 12: When to Walk Away from a Job

The red flags that scream “nightmare client” and how to decline gracefully

📊 Chapter 13: Scaling Your Estimating as You Grow

From solo to team: hiring, training, and systems that work at scale

💻 Chapter 14: Using Technology Without Losing Control

Which tools actually help and how to implement them without wasting $8,000

🎁 BONUS MATERIALS (Appendices)

✅ Appendix A: Master Estimating Checklist

Print, laminate, use on every project—never miss a cost again

📊 Appendix B: Cost Database Starter Templates

Pre-built templates for materials, labor, and subs—just add your pricing

🧮 Appendix C: Common Estimating Formulas

Every calculation you need, explained simply with examples

📖 Appendix D: Case Studies from the Tidewater Region

Real projects, real numbers, real lessons learned

💎 WHAT MAKES THIS DIFFERENT

❌ This Is NOT:

• Generic business advice that doesn’t apply to contractors
• Theoretical concepts from someone who’s never swung a hammer
• Software-dependent (works with spreadsheets or software)
• Complicated systems that take months to learn
• One-size-fits-all approach
• Fluff and motivational platitudes

✅ This IS:

• 🎯 Specific – Every strategy is construction-focused
• 📍 Local – Examples from Virginia contractors (but principles work anywhere)
• ⚡ Actionable – Implement in 30 days with included templates
• 🔧 Practical – Works whether you’re solo or scaling
• 💰 ROI-Focused – Designed to pay for itself on your very next estimate
• 📊 Data-Driven – Based on 1,500+ actual projects
• 🎓 Educational – Teaches WHY, not just WHAT

🎯 WHO THIS IS FOR

✅ Perfect For You If:

• 🔨 You’re a general contractor (new or experienced)
• 🏠 You do residential remodeling or new construction
• 💼 You want to build a real business (not just have a job)
• 📈 You’re ready to raise your prices and make real profit
• 🎓 You’re willing to implement a system (not just read and forget)
• ⚡ You want results in 30-90 days (not years)

❌ NOT For You If:

• You’re looking for a magic button to success
• You’re unwilling to track actual costs
• You only want to compete on price
• You’re not ready to invest time in systems
• You expect results without implementation
• You’re not actually doing estimates

💪 THE GUARANTEE

🎯 The TRaC 90-Day Implementation Challenge

Here’s our promise:

Use this system consistently for 90 days on every estimate.

If you DON’T see:

✅ More accurate estimates (within 5% of actual costs) ✅ Higher close rates (50%+ vs. your current rate) ✅ Better margins (30%+ consistently) ✅ Less stress and more confidence

Email us your documented results and we’ll refund 100% of your investment.

No questions asked.

Why? Because we’re THAT confident this system works.

We’ve seen it work for us over 1,500 times.

We’ve seen it work for dozens of contractors we’ve trained.

It WILL work for you—IF you implement it.

💰 PRICING & VALUE

🤔 What’s This Worth?

Let’s do the math:

❓ What does ONE underbid cost you?

Conservative estimate: $5,000 per project

If you do just 10 projects per year: $50,000 in lost profit

❓ What’s the cost of going out of business?

43% of contractors fail within 5 years.

Average loss from business failure: $100,000-$500,000

❓ What’s your time worth?

Hours spent stressing, redoing estimates, dealing with cash flow problems: Priceless

💎 The Investment

ONE properly estimated project pays for this guide 10X over.

Regular Price: $497

🎉 LIMITED TIME LAUNCH PRICING

Today: $297

$497 SAVE $200

🎁 WHAT YOU GET TODAY

✅ The Complete Guide to Construction Estimating (200+ pages) ✅ Master Estimating Checklist (print-ready) ✅ Cost Database Templates (Excel & Google Sheets) ✅ Estimate Presentation Template (customizable) ✅ Site Assessment Forms (field-ready) ✅ 30-Day Implementation Plan ✅ Bonus: Subcontractor Agreement Template ✅ Bonus: Client Red Flag Assessment Tool ✅ BONUS: 90-Day Email Support ($500 value)

Total Value: $1,500+

Your Investment Today: $297

🔥 URGENCY & SCARCITY

⏰ Why Act Now?

1. Launch Pricing Ends Soon

This introductory price of $297 is only available for the first 100 copies.

After that, it returns to $497.

Current: 73 of 100 sold

2. Every Day You Wait Costs You Money

If you have an estimate due this week and you underbid by just $3,000…

This guide just cost you $3,000 by NOT having it.

3. The Longer You Use Bad Systems, The Harder They Are to Break

Start fresh. Start right. Start now.

📊 SUCCESS STORIES

💬 “From Losing Money to 38% Margins”

“Before TRaC, I was bidding $45K projects at $40K because I was afraid to ‘overcharge.’ I was working 65-hour weeks and barely paying myself. After implementing this system, my average margin went from 12% to 38%. I make more money, work less, and sleep better.”

— Mike T., Chesapeake, VA Contractor for 8 years Increased annual profit by $87,000

💬 “I Walked Away from a $75K Job (And It Was Right)”

“The red flag checklist helped me spot a nightmare client before I committed. I politely declined. Three months later, he burned through two contractors and is in litigation with both. That guide saved me $30K in legal fees and 6 months of hell.”

— Jennifer R., Norfolk, VA Contractor for 12 years Avoided $30,000+ in legal fees

💬 “Doubled My Close Rate in 60 Days”

“The presentation techniques in Chapter 11 were game-changing. I went from emailing PDFs and hoping, to face-to-face value presentations. My close rate went from 32% to 68%. I’m winning jobs at HIGHER prices.”

— Carlos M., Virginia Beach, VA Contractor for 5 years 2X close rate, 25% higher average project value

💬 “Finally Profitable After 3 Years of Struggling”

“I thought I was doing okay until I calculated my TRUE labor cost using Chapter 6. Turns out I was losing $12/hour on every job. Fixed my pricing immediately. First profitable year in my 3-year business. Wish I’d found this sooner.”

— David K., Suffolk, VA Contractor for 3 years First profitable year: $67,000 net profit

❓ FAQ – YOUR QUESTIONS ANSWERED

🤔 “I’m just starting out. Is this too advanced for me?”

NO. In fact, starting with proper systems is EASIER than breaking bad habits later.

New contractors who implement these systems from day one succeed faster and avoid the painful (expensive) mistakes most contractors make.

This guide has specific guidance for solo operators just starting out.

🤔 “I’ve been contracting for 15 years. Will I learn anything new?”

YES. Even experienced contractors are shocked by what they’re missing.

The markup vs. margin chapter alone changes how most veterans price jobs.

And the hidden costs checklist? 15-year veterans discover they’ve been leaving 20% on the table.

Experience ≠ Proper Systems

🤔 “What if my market won’t support these prices?”

Most contractors THINK their market won’t pay…

But the real issue is they haven’t learned to PRESENT value effectively.

Chapter 11 teaches presentation techniques that win jobs at premium prices—even in “price-sensitive” markets.

Test it first. You might be surprised.

🤔 “I’m not good with spreadsheets or technology. Can I still use this?”

ABSOLUTELY. This system works with basic tools.

You can implement everything with:

• A calculator
• Printed checklists
• Basic spreadsheet (we provide templates)
• Smartphone camera

Technology is optional. The SYSTEM is what matters.

🤔 “How long until I see results?”

First estimate: You’ll catch costs you normally miss

First 30 days: More accurate estimates, more confidence

First 90 days: Higher close rates, better margins, less stress

This isn’t get-rich-quick. It’s get-rich-CERTAIN.

🤔 “Can I get a refund if it doesn’t work?”

YES. 90-day money-back guarantee.

Use the system. Document your results. If you don’t see improvement, email us for a full refund.

We’re that confident.

🤔 “Is this relevant outside the Tidewater region?”

YES. The examples are from Virginia, but the principles work ANYWHERE.

Material costs vary by region (just update the database).

But the PROCESS of accurate estimating is universal.

Contractors from Texas to Maine use this system successfully.

🤔 “Do I need special software?”

NO. Start with spreadsheets (free/cheap).

The guide teaches principles that work with ANY tools.

There IS guidance on software (Chapter 14) for when you’re ready to scale.

But software is never required.

🎯 CALL TO ACTION

🚀 Ready to Transform Your Estimating?

Choose Your Investment:

💳 OPTION 1: Pay in Full (Best Value)

$297 One-Time Payment

✅ Instant access to complete guide ✅ All templates and checklists ✅ 90-day email support ✅ Lifetime updates ✅ All future bonuses

[🛒 GET INSTANT ACCESS – $297]

🔒 Secure Checkout | 256-Bit SSL Encryption

Instant Digital Delivery – Download immediately after purchase

Works on: PC, Mac, iPad, Tablet, Phone (PDF format)

Print-Friendly – Print the whole guide or just the checklists you need

⏰ FINAL URGENCY

🚨 Don’t Let Another Underbid Cost You Thousands

Think about it:

You have an estimate to complete this week.

Scenario A: You use your current method

• Miss 15-20% of costs
• Underbid by $5,000-$10,000
• Win the job (yay?)
• Work for free for 6 weeks
• Stress about money
• NET RESULT: -$5,000

Scenario B: You implement this system

• Catch ALL costs
• Price properly
• Present with confidence
• Make 35% margin
• Sleep well at night
• NET RESULT: +$15,000

Difference: $20,000 on ONE job

Investment to get there: $297

ROI: 67X

When does this make sense? RIGHT NOW.

🔥 MAKE THE DECISION

✅ OPTION 1: Do Nothing

• Keep guessing at estimates
• Keep losing money on jobs
• Keep working 70-hour weeks for poverty wages
• Keep wondering if you’ll make it
• Watch competitors thrive while you struggle

Cost: $50,000+ per year in lost profit

✅ OPTION 2: Invest in Your Future

• Get the proven system
• Implement in 30 days
• Estimate accurately
• Price confidently
• Win profitable jobs
• Build real wealth

Investment: $297 (pays for itself on your next estimate)

💪 THE CHOICE IS YOURS

Every successful contractor you admire has ONE thing in common:

They know their numbers.

Today, you can too.

This is your moment.

Stop leaving money on the table.

Stop working for free.

Stop hoping you got it right.

Start KNOWING.

🛒 GET STARTED NOW

[🔥 YES! GIVE ME THE COMPLETE GUIDE – $297]

✅ Instant Access | ✅ 90-Day Guarantee | ✅ Secure Checkout

🤝 ABOUT TRaC

Tidewater Repair & Consulting

📍 Serving the Tidewater Region Since 2000

🏆 1,500+ Completed Projects

⭐ 4.9/5 Average Client Rating

💼 25 Years of Construction Experience

🎓 Trusted by 100+ Contractors for Training & Consulting

Mission: Turn Fear Into Certainty

We’re not just consultants who teach theory.

We’re active contractors who live this system every day.

When we say “this works,” we mean “this works for us, and it will work for you too.”

🔐 GUARANTEE & SECURITY

✅ 90-Day Money-Back Guarantee – If you implement the system and don’t see results, full refund

✅ Secure Checkout – 256-bit SSL encryption, same security as banks use

✅ Instant Delivery – Download immediately, no waiting

✅ Privacy Protected – We never share your information

✅ Lifetime Access – Download once, access forever

✅ Free Updates – All future versions included at no charge

⚡ LAST CHANCE

This page won’t be here forever.

Launch pricing ends when we hit 100 sales.

Currently: 73 of 100 sold

After that, price goes to $497.

Don’t wait. Every day you delay is another day of leaving money on the table.

🔥 GET INSTANT ACCESS NOW

[🛒 CLICK HERE TO GET THE COMPLETE GUIDE]

[$297 One-Time | Or 3 Payments of $99]

[✅ Instant Download | 🔒 Secure Checkout | 💯 90-Day Guarantee]

P.S. Still on the fence? Think about the last job you underbid. How much did that cost you? $3,000? $10,000? $20,000? This guide costs $297 and prevents that from ever happening again. The math is simple.

P.P.S. Remember the guarantee. Use it for 90 days. If it doesn’t work, get your money back. You literally cannot lose. The only risk is NOT trying.

P.P.P.S. The bonuses expire in 24 hours. That’s $244 in extra value you’ll miss if you wait. Order now to get everything.

© 2025 Tidewater Repair & Consulting. All Rights Reserved.